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Partnering For
Success
Home Diagnostics, Inc.'s revolutionary co-branding strategy allows you to put a valuable,
trusted name on our blood glucose monitoring products – YOURS! It's
the perfect way to build brand equity, customer loyalty, and repeat
business.
Today, the Smart System Portfolio is co-branded by over 40
leading national retailers and wholesalers across North America.
Leading mail service and healthcare distributor companies have also extended their brands
and expanded business by co-branding with Home Diagnostics, Inc..
10 great reasons to partner with Home Diagnostics, Inc.:
1. Greater Profitability
Our Smart System blood glucose monitoring systems can increase your gross margins by up to 67% over the leading national brands.*
*Calculations on file
2. Brand Equity and Loyalty
Your quality name is associated with a quality product,
extending the reach and impact of your private label universe.
3. Clinically Proven Performance
Major diabetes centers around the world have tested our Smart System product portfolio to assure it meets all the required performance criteria.* Complete clinical studies.
*Data on file
4. Patient Affordability
A Roper/Starch survey noted 40% of patients worry about the cost
of managing their diabetes.† You can provide the ideal solution, as
our lower-priced blood glucose monitoring systems are a great value
for your cash-paying and insured customers. Your customers save up
to 40% on co-branded test strips, too, encouraging more frequent
testing.
5. Repeat Business
The attractive price point encourages customers to continue
visiting and purchasing test strips from you, branded with your
trusted pharmacy name.
6. Insurance Coverage
Our systems are covered by Medicare and most Medicaid and
private insurance plans.
7. Great Positioning in a Growing Segment
People with diabetes spend 8 times more at the pharmacy than other
consumers, and represent 23% of total pharmacy purchases.** On
average, a person with diabetes in the U.S. spends $3,000 annually
on diabetes care products.†
** Retail Pharmacy News Magazine, October 2000.
† Diabetes Digest, 1999 survey of 20,000 readers.
8. Award-Winning Commitment
- Home Diagnostics, Inc. was named the Private Label Supplier of the Year by
McKesson Supply Solutions for their Valu-Rite pharmacy chain.
- We are a 2002 DRUG STORE NEWS REX Award winner for retail
excellence in the Diagnostics category.
- Cardinal Health chose Home Diagnostics, Inc. National Account Manager, Ken
Nurcyzk, as 2002 Private Label Trade Representative of the Year.
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