Home Diagnostics

SmartMarketing

Through our SmartMarketing program, Home Diagnostics, Inc. will work with you to identify opportunities for business growth in your diabetes category. Then, we'll help you to leverage these opportunities with a SmartMarketing Plan.

1. Information Gathering
We'll work with you to gather your category sales data that will serve as the basis for this opportunity analysis.

2. SmartView Category Analysis
Our exclusive SmartView Category Analysis generates a number of calculations for both meter and test strip segments. These calculations can be easily graphed and charted to provide a unique perspective of your current business, while helping to highlight business-building opportunities. Sample SmartView calculations include:

- Total Unit Sales by Brand
- Total $ Sales by Brand
- Inventory Investment by Brand
- Inventory Investment vs. Market Share
- Inventory as a % of Sales
- Profit Contribution by Brand %
- Profit/Unit by Brand
- Profit/1% Unit Market Share by Brand
- Profit Contribution by Manufacturer %
- Return on Investment

3. SmartMarketing Plan
A comprehensive SmartMarketing Plan can include recommendations for:

Counter and Gravity-Feed Displays
Consumer Promotion Overlays
Staff Education and Sales Incentive Programs
Point-of-Purchase Communications
Diabetes Consumer Education

To learn more about SmartMarketing, or to arrange for a SmartView Analysis for your business, contact your Home Diagnostics, Inc. representative or call 1-800-342-7226.